What's predictable, automated.
What matters, for your team.
Build flows that work on their own — no code, no IT. Assign conversations, respond out of hours, trigger messages by events and escalate only when needed.
WHAT YOU CAN AUTOMATE
6 automations your team will thank you for
No code. Active in minutes. Running 24 hours.
Out of hours
Respond automatically when your team is offline. The customer knows they've been received and when they'll be attended.
↳ If a message arrives between 18:00 and 09:00 → send template "Received, we'll attend you tomorrow at 9am"
Smart routing
Assign each conversation to the right agent or team based on channel, keyword, language or any contact property.
↳ If message contains "invoice" → assign to Administration team
Stage flows
Create message sequences that advance based on what the customer replies. No code, with a visual builder.
↳ New lead → welcome WhatsApp → if no reply in 24h → automatic follow-up
Alerts & escalations
Notify the supervisor when a conversation has gone too long without response or sentiment is negative.
↳ If conversation without reply > 30 min → alert supervisor via internal messaging
Event triggers
Fire actions when something happens in Shopify, HubSpot, Stripe or any connected system. No manual steps.
↳ Order shipped in Shopify → automatic WhatsApp with tracking number
First-line chatbot
Resolve the most frequent questions before reaching an agent. If it can't, transfers with full context.
↳ Customer asks about opening hours → bot replies instantly → if more help needed → agent with history
NO CODE · VISUAL
If this happens → do this
Each automation is built with the same logic: a condition (when to act) and an action (what to do). No code, no development, no waiting for IT.
- 01
Define the condition
Channel, schedule, keyword, sentiment, contact property, external event (Shopify, Stripe…)
- 02
Choose the action
Reply, assign, escalate, tag, send to CRM, notify supervisor, add to sequence
- 03
Activate and measure
The rule runs on its own. See how many times it's been triggered, which conversations it managed and how much time it saved.
Example of an active rule
AUTOMATIONS + AI
Rules route.
AI responds.
Automations and AI are complementary in Nexen. Rules do the predictable — routing, out-of-hours replies, escalation. AI does the adaptive — understanding context, generating replies, resolving without an agent. Together they cover 100% of the service cycle.
Automation
Deterministic rules. Always the same. Ideal for repetitive, predictable processes.
Nexen AI
Adaptive responses. Learns from context. Ideal for complex and varied queries.
Analytics
Measure how much your rules and AI are resolving. Optimise what isn't working.
PLANS
Rules included per plan
Starter
5
Team
20
Business
Unlimited
Popular
Scale
Unlimited
Pro
Unlimited
External triggers (Shopify, Stripe, webhooks) available from Business. See full comparison →
FAQ
Questions about automations
Do I need to know how to code?
No. Nexen's automation builder is completely visual. You define conditions (if X happens) and actions (then do Y) from a drag & drop panel. No code, no IT, no waiting for anyone.
Do automations work across all channels?
Yes. The same rule can act on WhatsApp, email, Instagram, web chat and telephony. If a customer writes to you on any channel out of hours, the automatic reply works the same way.
How many rules can I create?
It depends on the plan. Starter includes 5 rules, Team 20, Business and above unlimited. Advanced rules with multiple conditions and external triggers are available from Business.
Are AI and automations the same thing?
They're complementary. Automations are deterministic rules: if A happens, do B. AI is adaptive: it understands context and generates responses. In Nexen you can use them together — automation routes, AI responds.
How much time does your team spend on repetitive tasks?
Automate them in 30 minutes. No code, no IT, no waiting.
14 days free · No credit card · Setup in 28 min